Clever Marketing
Today’s mail at the office is an “early reminder,” congratulating me and soliciting an order for 1oth anniversary stickers for the business. They actually look kind of cool; embossed red and gold, scalloped circle in the middle with a banner off to each side. Left banner says 1996. Right banner says 2006. Inner circle says !0th Anniversary, with a huge 10 and the word underneath it. Above the central 10 loops “Your Name Here.” Below loops “City, State.” This is from an outfit named Stephen Fossler Company.
Nw, I’d never spend the money on these, so they won’t get my order, but I suspect many places would. What amazes me is that they have tied together my name, the business name, and… the year we started? I’m trying to remember who I have ever told that information. Beyond that, it boggles me that they would keep track of it as criteria for renting a mailing list. I’ll take businesses that started in 1996 for 5000 addresses, Alex.
The incident made me marvel that it’s been, at this point, just about nine years. We should rightfully have gone out of business long ago. Or grown significantly more, which is why option one is still far from out of the question and likely to be decided within the next year.
Congrats on 10 years!
Posted by Ith on 07/14 at 07:06 PMI would guess they pull them from public records, such as your business license or something like that. Everyone gets them.
Posted by on 07/14 at 10:28 PM
Next entry: Interesting.
Previous entry: Most annoying food issue of the pregnancy so far: