Is It Worth It?

Rob reminded me of something I’d meant to post about:  Is it worth it to identify your business, or you as the face of your business, inextricably with some cause or leaning?

Last week I was at the supermarket.  There was a product on sale, in a particular brand.  I thought about buying some.  Then as I reached for the shelf, the brand clicked in my mind.  I said “that’s right, he’s a commie” and walked away without it.

Do you ever do something like that?

1. I don’t buy Ben & Jerry’s ice cream for PRECISELY that reason.

   Posted by Jay G  on  05/12  at  01:04 PM

2. I’m less principled than that. I merely avoid buying Ben and Jerry’s some of the time.

   In other words, I have no rational ideological plan when it comes to supporting or boycotting a company or its product, but I most certainly do give in to whimsical knee-jerk reactions against the politics of certain organizations.

   I vauguely suspect that I should either do it deliberately or get over it, but I’m too lazy to give it any more thought beyond that.

   Posted by Glenn M. Frazier  on  05/12  at  04:22 PM

3. I like Ben and Jerry’s ice cream too much to play politics. I just avoid it because it’s expensive

   Posted by caltechgirl  on  05/12  at  08:33 PM

4. YES!  Several products are on my negative list now—especially some of my former favorite cosmetics.  Screw France!

   Posted by Indigo  on  05/12  at  08:43 PM

5. The biggest problem for me is that I love Jimmy Buffett, yet he’s a huge liberal.  I’m ashamed to admit that I patronize his concerts regularly.

   Posted by Rob  on  05/12  at  10:17 PM

6. I do some pretty fancy rationalizing. I rationalized buying a jar of Newman’s Own salsa. The label said all the proceeds after taxes go for “educational” purposes, so I told myself it was going to teach kids about Reagan winning the Cold War. When it comes to films, I have a really hard time because I LOVE movies, but sometimes I’m watching one with some well-known activist-liberal actor in it and I have trouble NOT thinking about his/her activism DURING the movie. So I hang my head and try to just focus on my popcorn, like Martha Stewart focused on her salad, ‘til it passes. I feel so much better having confessed this personal failing. Heh.

   Posted by dogette  on  05/13  at  08:01 PM

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