Someone Needs Poofreaders (And Not To Spam)
Papa Gino’s has been resorting to spam, sending out printable coupons for it and D’Angelo.
Is it still spam if it’s something good you might actually want and use? I love Papa Ginos, even without family working at their headquarters anymore.
Well, if you ask me, it’s still unsolicited bulk commercial e-mail and as likely to turn people off as not. I know I’m sure thinking I will start trying the other eight or so pizza places near me, one by one, if I can ever afford pizza again. After all, for one delivery from Papa Gino’s, I can feed the three of us for as much as five days without totally scrimping. But then, I was thinking that before I first got the spam.
Anyway, the funniest thing is the typo. Their slogan is “Pizza at its best.” Check this out:
Come on folks, “Pizza at it is best”? Oops. This is why marketing materials need proofreaders too. Ones who know the language being used, which is recognizably English in this case.
Anyway, if you’re in Papa Gino’s country, the coupons are here (as well as being in the spam itself), as is the full size version of the graphic I shrunk to fit the post. They are essentially the same as coupons you might get when they deliver you a pizza, whereby they encourage future orders.
If you want to encourage spamming from them, that is. I would bet the coupon numbers are distinct and used to track the success of the spam, er, I mean e-mail marketing, campaign.
Aw, I miss Papa Gino’s - best BBQ Chicken pizza evah!
Posted by jen on 02/20 at 01:13 PMBut let me say: Papa Gino’s is definitely NOT pizza at its best.
Indeed, sorry, Jen, but I think Papa Gino’s is pretty disgusting, and that’s from someone who loves pizza.
Posted by on 02/21 at 09:22 PM
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